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8.17.09
I often wonder how the movie-trailer selection process works….you’d think by genre, right? But when I saw The Hangover, this string of three left me thinking I might need another preview-lineup theory. Sure, the first was a logical next step: The Goods: Live Hard, Sell Hard, included some of the same actors as our feature film.
But after that, the order sent us theater-goers down a confusing path. A thriller followed by a romantic comedy! Gasp! What could the Century Theatre in Evanston and the film community at large have been thinking?
Maybe they realized they needed some variety, or that girls watch movies like The Hangover, too.
First up was The Goods: Live Hard, Sell Hard , from the slapstick creators of Talladega Nights and Step Brothers. The film stars veteran comic Jeremy Piven, whose demeanor seems like a mix between his role as Dean Gordon Pritchard in Old School, Lawrence Green in Runaway Jury, and any of the “best friend” parts he’s played in miscellaneous romantic comedies. This movie will serve as the newest installment for fans of Wedding Crashers, Old School, and Anchorman.
Next on the screen: “10 years ago, it began.”
Thanks to the never-ending Final Destination film series, we now know that tire crushing, car washing, and escalator riding are the three most embarrassing ways to die. Back in my pre-teen days, the prospect of death-by-cotton-candy-maker made my skin crawl, but now these absurd fatal scenarios seem a little less dramatic. Suddenly it’s less plausible that five really, really ridiculously good-looking teenagers are destined to meet their respective (and demented) fates at the mall and the race track.
And for the final nail in the perplexing coffin of preview choices, there’s Katherine Heigl newest film. I’ve loved her since the smash Disney Channel hit Wish Upon a Star aired in 1996. But Heigl has advanced beyond her role as beautiful, popular Alexia Wheaton to someone far more complex…named Abby. And in The Ugly Truth, she can’t flirt.
Enter Gerard Butler, who’s gone from certifiable badass in 300 to playboy-turned-loveable-hunk-of-mate-for-life in P.S. I Love You. I presume the same rules apply here. Will viewers get anything new from The Ugly Truth? Probably not, but life is hard enough. Sometimes a light-hearted comedy of unbelievable plot twists, beautiful actors, and a predictable ending isn’t such a bad thing. Neither was this trailer, my favorite of the pre-Hangover bunch.
8.17.09

It's a 3:30 p.m. showing of Public Enemies at the Kerasotes Chicago Webster Theater, on a Starbucks-filled stretch of North Clybourn Avenue. The theater is packed, so my friends and I, full from brunch and Bloody Marys, squish uncomfortably into seats at the front. But we arrive with plenty of time to see the trailers. Phew!
The set starts off weak and weird with a flashy, futuristic flick called Surrogate, starring a poorly chosen, blond, side-parted hairpiece for Bruce Willis. It was perched on top of Willis’s famously spotless head like a kitten ready to pounce, and it was hard to see the trailer through all that hair. Wouldn’t they have better rug options in this made-up future of robot people anyway? The trailer, equally the movie, makes me cringe.
We move right into Bruno, which blared hilariously heavy and distinctly European dance music alongside big block-lettered reviews of its predecessor "Borat" (“SICK” was a standout). It’s laughable if just for his ridiculous outfits and fake German accent. Even though I’d been vaguely disgusted during the penis-fest that was "Borat," I’m wooed by the blatant absurdity and catchy music in the trailer for this new Sacha Baron Cohen mess.
What follows is a nice balance of incredibly creepy movie trailer (Shutter Island, starring Leonardo DiCaprio) and a bright romantic comedy (Couples' Retreat). The second film stars Vince Vaughn and Jason Bateman (so happy about his continual comeback).
Finally, for my vote on the day’s best, we have "The Informant"! The trailer sucked me right in with Chariots of Fire;-esque music and four words in blue lettering: DAMON…SODERBERGH…AND CORN. Need they go on? No, but luckily they do, splashing scene after scene with a pudgy Damon wearing Hawaiian print ties and an absurd, slightly-too-long mustache. He plays an Archer Daniels Midland employee-turned-FBI-mole who eventually uncovers the agri-corporation’s price-fixing practices. I’m sold. And it’s set in Chicago! Check out Damen walking past Calder’s Flamingo. By the end of the previews I’d forgotten what movie we were actually there to see...in other words, trailer success.
8.17.09

At the Century Theatre in Evanston, it’s the day after the release of Harry Potter and the Half-Blood Prince. My friends and I are going to the 6:30 p.m. show, but we’re an hour early — early enough to see nerdy, bespectacled teenagers sprawled on red carpets near the auditorium entrance.
Waiting gives way to more waiting. The door flies open, we take our seat and there’s still half an hour to go. Some kids get fidgety. And finally, the lights dim. Yes, it’s Harry we’re here for, but we early birds get a taste of the appetizing trailers first.
First up: Fame. So glitzy are the colors that it’s tough to grasp the plot. Looks like a musical, though it doesn’t really sound like one. The final shot — the bottle-shaped silhouette of a female singer — looks like a Coca-Cola ad. I’m nodding off. But there’s a mad scientist on screen, confronted by ET-like creatures. Transformers 3,out already? Actually, it’s 9. It's an animated tale of the apocalyptic nightmare that will unfold when all humanity is gone, and Elijah Wood’s voiceover is enough to make you believe it. It’s creepy but promises much…I would go just for the special effects. And it’s easy to remember the release date: 9.9.09.
Next comes the light-hearted The Princess and the Frog: Prince turns into frog, princess kisses frog, and (here’s the catch) princess turns into frog. This preview allows us to catch a few easy breaths, but we’re then back to the future with 2012. Roland Emmerich, director of Independence Day and The Day After Tomorrow, tries his best to stretch our imagination of life before impending apocalypse, according to the Mayan calendar. And when star Kevin Spacey is nervous, you better sit up and watch. The special effects seem truly special, while the rest is buried in a cataclysmic haze.
And then my favorite trailer of the day. Just the name is enough to hook me: Sherlock Holmes. Yes, that same Stradivarius-obsessed detective is bantering with his partner, Watson, on-screen. Director Guy Ritchie might be ruining the legend, but he sure is trying to sell a funny plot. “When have I ever complained about you practicing the violin at 3 in the morning, or your mess?” hollers Watson, played by Jude Law.
My mind wanders as I long for the days of reading Sir Arthur Conan Doyle…oh, for life in 19th-century England. All of a sudden, though, a blood-stained Daniel Radcliffe stares straight into my face, and it’s time for ‘Arry Pottah.
Chicago is home to Ferris Bueller, the Blues Brothers, and more than 100 movie theaters, from independently owned three-screens to megamultiplexes. Local filmgoers may purchase tickets for the main event but they fill seats an hour before show-time for one reason: the previews.
Trailer Park is your window onto this critical cinematic experience. We’ll let you know what made us laugh out loud, what made our skin crawl, what the audience had to say, and our favorite of the night.
Now please silence your cell phones and enjoy the pre-show.